Challenge
The client experienced a cascade of incidents: website issues, compromised customer data, hacked social media, blocked email marketing, advertising suspension and accidental data deletion.
What the team did
The response was triaged across website restoration, account recovery, email deliverability, advertising reinstatement, data recovery and internal contingency planning.
Outcome
The business regained control of core channels and implemented stronger continuity procedures. The case shows why crisis response needs sequencing rather than panic-driven task switching.
This case is anonymised and adapted from work undertaken through the Aurora Assist sister brand. Names, identifying details and some contextual details have been changed or withheld for confidentiality.